We deal in knowledge: How to gather it, organise it, test it, and disseminate it.
We use a large toolkit of methods to handle the full range of types of knowledge, memory and skill. We're specialists in semi-tacit and tacit knowledge, which are difficult or impossible to access using interviews, questionnaires and focus groups.
We've written a range of standard texts on these topics; our work has featured in documentaries and in the Economist, the Guardian and Scientific American.
This example shows how our approaches give powerful new insights into a classic issue of market research.
We specialise in hard problems, often where the client doesn't know where to start. We're experts on error, and on cases where people can't put knowledge into words.
Example: G4S asked Gordon to find out why some store detectives were making more arrests than others; was it training, skill, or something else? The answer turned out to be unexpected.
Workshops and training
Our workshops cover the methods you need to handle the full range of types of memory, knowledge and skill.
They're particularly useful for semi-tacit and tacit knowledge; for instance, things that people don't think to mention in interviews and questionnaires, and situations when people can't put their knowledge into words.
We specialise in the big picture of how the academic world works, and in the craft skills which go with that big picture.
Our workshops cover the big picture and the key skills.
We have had a broad range of unusual achievements and experiences. We give inspirational and thought-provoking talks about how to solve apparently unsolvable problems, and how to make dreams come true.