We’re Jo Hyde and Gordon Rugg.
We solve hard problems, by finding solutions that other people have missed.
We developed a method for identifying errors in previous expert reasoning about hard problems. Gordon's article in Scientific American describes one of our case studies.
We also specialise in methods for eliciting information that people find difficult or impossible to put into words.
As Hyde & Rugg, we do consultancy, training, workshops, talks, and product development. We are also academics and researchers.
Some examples of our work:
Us: More about Jo and Gordon
Colleagues: People we work with
In the media: Press coverage of our work
Publications: A selection of our academic and popular publications
Contact us: Contact details for Hyde & Rugg